The DCF Method: six questions
- Value for Money: Does the value make sense relative to the price?
- Real Utility: Does it solve a real, recurring problem?
- Practicality: Is it easy enough to live with?
- Content Potential: Can it be explained honestly and clearly?
- Demand: Is there evidence people want this type of solution?
- Women Appeal: Where relevant, does it solve a meaningful everyday need?
Outcomes: PASS / REVIEW / REJECT. Commission never overrides quality.
Daily Comfy Finds