About DCF

Product discovery with a quality gate.

The DCF Method: six questions

  • Value for Money: Does the value make sense relative to the price?
  • Real Utility: Does it solve a real, recurring problem?
  • Practicality: Is it easy enough to live with?
  • Content Potential: Can it be explained honestly and clearly?
  • Demand: Is there evidence people want this type of solution?
  • Women Appeal: Where relevant, does it solve a meaningful everyday need?

Outcomes: PASS / REVIEW / REJECT. Commission never overrides quality.

How DCF uses AI

AI can help organize product intake, compare public evidence, identify recurring themes in community feedback and suggest products for human review. It does not replace verification, editorial judgment or the quality gate.

AI-generated suggestions are treated as leads, not facts. DCF does not invent customer reviews, turn one unusual experience into a universal claim or present sponsored opinion as independent.

Current selection

Quality comes before publication.

Products are listed only after DCF checks identity, source, market, evidence and destination availability. A product can be removed from one market without being treated as globally approved.

Commercial CTAs activate only after destination and affiliate verification. DCF does not sell or process purchases; the retailer controls price, availability, payment, shipping, returns and warranty.

From product to learning

Discover <- Score <- Publish <- Learn

  1. Product intake: identity, source, market, evidence and destination.
  2. DCF evaluation on six criteria plus the quality gate.
  3. Explain first, with trade-offs and affiliate disclosure.
  4. Community feedback on satisfaction, complaints and repeat purchase.
Community-powered discovery

What we will never do

  • Invent a customer review.
  • Delete honest negative feedback.
  • Present sponsored opinion as independent.
  • Require a positive review for a reward.
  • Use testimonials without required disclosures.
Trust center

Transparent by default.

DCF is a discovery and referral service. Transactions happen on the retailer's site. Google Analytics is only used after consent. Retailers may receive visit information through affiliate links. Do not send passwords or payment information by email.

Contact: [email protected]